The attitude at YES is simple: let the riding to the talking instead of talking about riding. It's simple with YES. Cutting out hyperbole and letting their boards sell themselves is how YES handles the competitive nature of the snowboarding industry. Styled smart, not for show, YES snowboards may be the new kid on the block, but their team of riders shows that their roots stem deep. With DCP, JP Solberg, Romain De Marchi and others partnered up with YES, its no surprise YES has turned some heads. Basing their reputation on good ole' fashion quality, originality and a passion to cut through the B.S.