About Eternal: Reno & Sparks Board Shop
We opened for business in the fall of 1994 in the San Francisco Bay Area but soon moved the entire snowboard shop to Reno, Nevada to be closer to the mountains and of course the snow. All of us who work at Eternal are snowboarders and thanks to our location, about half an hour from Lake Tahoe, CA, we all ride a ton, though it never seems to be enough. We have been in the Mail-Order business since inception and have had the website as well, and as such it was an easy and natural progression to sell through the website, and in 1998 were one of the first retailers in the snowboarding industry to allow customers to purchase product online, and believe we were the first in the industry to offer a full ecommerce package.
We all ride the product we carry, and are able to give you the best advice on what is hot and what is not. Because we personally test out just about everything carried in the store, we know that everything is up to our high standards. Eternal defiantly backs all of the products that are offered. If you have a question about snowboard equipment you can expect to get an expert answer.